Indiatimes online shopping campaign.
No introduction required for this client. They needed a campaign to promote their online shopping through print and out of home medium.
The process:
Banking on the typical Indian psyche, we created this campaign “Cheap is Irresistible.” We wanted to youth carrying jaw dropping excitement seeing the online offers available on India Times shopping.
The Campaign:
Understanding the buying habits of the target groups from the customers, I created patterns from the hottest selling items shopped online. The entire look and feel for this campaign was very youthful and eye-catchy.
Press ads
Hoarding
Bus stop panel
POP'S
